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Projecting the Right Image Over the PhoneA voice without a face is very hard to relate to, especially when that voice is trying hard to get you to buy a product or service. Telemarketing is an art unto itself. Too many people believe you can merely open a phone book and start dialing for dollars. Not that such an approach can never work, but there are better ways to use telemarketing to promote your business and to publicize your message. We strongly recommend you check our sister web site at TelemarketingAssistance.com for a variety of insightful articles. Another key element which many businesses seem to lose sight of is that your prospects and customers judge you in much the same way they might judge a book -- by its cover. Your company needs to reflect a professional demeanor in everything it does, especially in the way it communicates. To that end, there is much value in having a memorable toll-free phone number so your prospects and customers may reach you. The key words here are memorable and toll-free. |
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Copyright 2003, Steven Schneiderman and Schneiderman & Associates, LLC.
All rights reserved. |