One unique way to attract visitors to a web site or to promote your services is to give away a free electronic book (ebook) on your site about a topic of interest which provides educational information as well as a subliminal sales message.

Ebooks are usually readable on any PC or Mac, and can come in a variety of flavors, the most popular being the easy-to-use Adobe Acrobat PDF format which is readable through a free downloadable reader utility from Adobe's web site.

If you have written white papers in the past, these make a great source of material for a promotional ebook. They demonstrate your subject matter expertise, and hold a great deal of value for your prospects and customers who appreciate free informative ebooks. You can easily reuse older material by simply making it generic to prevent a conflict of interest with previous employers or clients.

Some people believe ebooks should be given away to promote your site while others believe you should charge a nominal fee for everything. One of the most popular ways to market your business or your knowledge is to give away a free ebook summary which teases the reader into wanting to learn more. Then you can sell them a larger, more expansive edition for a nominal fee.

If you have a manuscript which you believe would be suitable for promotional purposes, we recommend hopping on over to EbookoMatic. You can use their service to publish your ebooks and promote them online within minutes. It's great!

Click here to download their FREE 52 page report
entitled Publishing With EbookoMatic

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